Seeing is, or affords, a certain sort of awareness – visual – of one's surroundings. The obvious strategy for saying what one sees, or what would count as seeing something would be to ask what sort of sensitivity to one's surroundings – e.g. the pig before me – would so qualify. Alas, for more than three centuries – at least from Descartes to VE day – it was not so. Philosophers were moved by arguments, rarely stated which concluded that one could not, or never did, see what was before his eyes. So much for the obvious strategy. It occurred to almost no one to object that this could not be right. Frege did, but no one noticed. Austin, finally, did away with that conception of good faith in philosophy which had allowed such a thing to pass, and then with those arguments themselves. Until then, philosophy was deformed. Robbed of the obvious approach, a Drang set in to gaze inward, hoping to find what it really is to see in what enabled sensitivity to pigs, or in its byproducts. Gazing inward can be science, but often merely poses as it. It can be difficult to disentangle actual science (or at least empirical fact) from mere preconception pretending to its rigour. Most nowadays feel rid of the grip of those barriers to the obvious approach. But, as we shall see, many so feel wrongly. The Drang still misshapes their thought. I aim here to identify the Drang at work; thereby, I hope, to rid us of it.